Fritts Ford operates out of Riverside, working with drivers throughout the surrounding area on new Ford purchases, pre-owned vehicles, financing, and ongoing maintenance. Our team handles sales and service under one roof, so a customer buying a truck this month can bring that same vehicle back for an oil change years later. The new inventory reflects current stock across the Ford lineup, and our finance department works alongside every purchase to keep the process manageable. Riverside sits at the center of that work, but the surrounding communities make up a large part of who we serve daily.
Fritts Ford has operated in Riverside since Rick Fritts founded the dealership, and Mrs. Marie Fritts now leads it with that same founder-level attention to customers today. Transparency and integrity guide how the team communicates about vehicles and pricing, treated as a non-negotiable standard rather than a marketing line. Online tools let customers browse inventory, apply for financing, or schedule service from home, and the Spanish-speaking staff page reflects another part of how the dealership supports its customer base.
The new Ford lineup covers trucks like the F-150 and Ranger, SUVs like the Explorer and Escape, and other models suited to different driving needs. Alongside new inventory, our pre-owned inventory gives shoppers a broader range of vehicles across manufacturers, not limited to Ford. Buyers who want documented ownership history can start with the CarFax 1-owner inventory, while those wanting extra assurance on condition can look through the certified pre-owned inventory instead.
Financing a vehicle often starts with figuring out what a trade-in is worth, and that’s a natural first step for many of our customers. The value your trade tool gives shoppers a starting estimate before they ever discuss numbers in person. From there, the finance application can be completed online, and our finance team works with buyers across a range of credit backgrounds, including first-time buyers and those with credit challenges.
Our service department relies on factory-trained technicians and genuine OEM parts for everything from routine oil changes and tire rotations to more involved drivetrain repairs. Appointments can be set online through scheduling service, which fits maintenance around a customer’s schedule rather than requiring a call during business hours. That same service center supports vehicles long after the original purchase, which is part of how the dealership frames its relationship with customers over time.
Drivers travel to Fritts Ford from San Bernardino, Corona, Jurupa Valley, Moreno Valley, and Riverside itself, each bringing different commuting needs and driving habits. Some are looking for a daily commuter vehicle suited to regional travel, while others need a truck or SUV built for longer trips or weekend hauling. Regardless of which community a customer calls home, the same sales, financing, and service support applies once they arrive at the Riverside location.
